Wiersholm advised Jordan AS in the sale to Orkla ASAWiersholm advised Jordan AS in the sale of its business to Orkla ASA.
Jordan is market leader in the Nordic region in toothbrushes, toothpicks and dental floss, as well as painting tools. In Norway, Jordan is the leading supplier of dishwashing brushes and microfiber cloths to the grocery sector. The company also exports its products to several countries outside the Nordic region. Jordan is Europe's third largest manufacturer of painting tools, under brands such as Anza, Spekter and Hamilton. Its subsidiary Peri-dent is one of the world's leading manufacturers of dental floss.
The agreement is subject to the approval of the Norwegian competition authorities.
Click here to read Orkla ASA’s stock exchange release.
Published June 2012