Sport
The sports industry is a large global market in continuous growth. Both traditional sports and e-sports engage a broad audience both live and via digital media, and constitute important commercial markets. The sports industry generates continuously increasing investments and revenue, and the legal aspects of sports are becoming more comprehensive and complex every day.
Our sports industry experts combine top legal expertise with extensive understanding of the industry and experience from sports, both as performers and as board members of sports associations. In combination with a genuine passion and interest for sports and the industry's specific challenges, this ensures a strong advisory environment and makes us a full-service firm that is able to assist with legal advice related to all aspects of the sports industry.
Digitalisation and technology are transforming the entire sports industry, as shown by the development of e-sports. This provides increased access to diverse data sets, which again creates new income opportunities. Together with our adtech, fintech and data and privacy experts, we can offer legal advice tailored for all future-oriented players within the industry.
We have assisted companies, sponsors, international sports profiles as well as sports clubs and federations both nationally and internationally with contract negotiations, dispute resolution and counselling.
Please contact
Our services
- Preparation of contracts, such as sponsorship agreements, marketing agreements and agreements with athletes.
- Advise relating to all aspects of competitions and other sports events.
- Advice on all kinds of rights licensing, such as media rights, and agreements relating to broadcast of sports events via cable, satellite, fibre or internet.
- Advice on intellectual property law, marketing law, media law, company law and financing.
- Advice on handling of user data and personal data for marketing or analysis purposes or for the delivery of services.
- Advice on licensing of technology, as well as other sports related goods and services.
- Assistance in sports related dispute resolution and litigation before the courts, such as disputes related to marketing, sponsors, broadcasting or other matters.
- Advice related to interpretation, understanding and preparation of the various special rules and regulations set by federations and other governing bodies within sports.
- Assistance related to violations of the above mentioned sports regulations.