Media and Marketing Law
The media landscape constantly changes. Media operators, technology companies and advertisers face new challenges as markets, user habits and technology develop and the legal framework changes.
Our lawyers are market leaders in media and marketing law. Our professional and industrial expertise enables us to provide tailor-made, up-to-date and constructive legal advisory services. Wiersholm's team consists of lawyers with in-depth industry knowledge and has been put together to ensure you as a client seamless access to media and marketing law expertise.
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Our services
- Advisory services relating to exploitation of rights on various technological platforms, in cooperation with our Technology Team
- Advisory services related to and strategic interlocutor for the whole range of broadcasting and other audio-visual services
- Advisory services related to all types of marketing, which includes trade practices rules in relation to consumers, product imitation and good business conduct among tradesmen
- Advisory services related to editorial activities, including in relation to the rules of freedom of speech, editorial liability, media ownership and the Code of Ethics of the Norwegian Press
- Advisory services relating to online marketing, ad tech and electronic communication, in cooperation with our Data Protection Team
- Advisory services relating to ecommerce and terms of use, including consumer protection rules
- Preparation and negotiation of contracts, such as cooperation agreements, licence agreements, production agreements, sponsorship agreements and distribution agreements
- Advisory services related to how you as a client may develop a strategy that optimises how you best take care of and exploit your rights, in cooperation with, among others, our Patents and Trademarks Law Team
- Communication, strategy and dispute management involving, among others, the courts, the Norwegian Unfair Marketing Practices Council, the Norwegian Consumer Authority, the Norwegian Consumer Council, the Norwegian Marketing Council and the Norwegian Food Industry's Professional Board, in cooperation with our Dispute Resolution Team
Wiersholm is held in high esteem for its strength in all areas of TMT. The team is particularly active in large and nationwide IT outsourcings, licensing agreements and ERP system implementations. GDPR compliance and data processing as well as cyber attacks and digitalisation projects are also handled by the firm. Wiersholm also houses a well-reputed media practice, advising on distribution agreements, marketing law and television show production. An additional strength lies in contentious matters across the field of TMT. Prominent international technology companies, public entities and domestic retailers beside market-leading media outlets belong to Wiersholm's client roster.